MY CREATIVE LAND TYPE FOUNDRY

Elenagenova

About:

HELLO!

My name is Elena Genova. I am a type designer and handlettering artist. Born in Moscow, Russia, I’ve been living in Edinburgh, Scotland for the last 10 years, enjoying Scottish landscapes and whole-year-around rains.

IT ALL STARTED WHEN…

Handwriting is something I’ve always felt passionate about. It all started in school – I’d always pay attention to my friends’ and classmates’ handwriting, often imitating, and trying to improve, the ones that appealed to me the most. This passion for handwriting I carried on into my adulthood – beautiful handwriting is like a piece of art to me – I admire it.

At a point in my design career, I finally managed to find enough time to explore handlettering & calligraphy, and for the last five years that has been my main focus in what I do.

I’m trying to create not just a set of interesting lines that form letters, but to create a font that will have a story behind it, a font that will be unique and one that will help to add some character into designs in which it is used.

SELECTED PRODUCTS

Allegretto
Botanica
Botanica De Free
Brushability
Celestial
Evenfall
La Parisienne
La Veronique
Lovingly Friends
Nefelibata
Palomino
Rockeby Brush
Rockeby Semiserif
Rosalinda
Scandiebox
Scandiebox Extras
Scandiebox Four
Scandiebox One
Scandiebox Three
Scandiebox Two
Storyteller
Sunshine Daisies
Veryberry