MY CREATIVE LAND TYPE FOUNDRY

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About:

HELLO!

My name is Elena Genova. I am a type designer and handlettering artist. Born in Moscow, Russia, I’ve been living in Edinburgh, Scotland for the last 10 years, enjoying Scottish landscapes and whole-year-around rains.

IT ALL STARTED WHEN…

Handwriting is something I’ve always felt passionate about. It all started in school – I’d always pay attention to my friends’ and classmates’ handwriting, often imitating, and trying to improve, the ones that appealed to me the most. This passion for handwriting I carried on into my adulthood – beautiful handwriting is like a piece of art to me – I admire it.

At a point in my design career, I finally managed to find enough time to explore handlettering & calligraphy, and for the last five years that has been my main focus in what I do.

I’m trying to create not just a set of interesting lines that form letters, but to create a font that will have a story behind it, a font that will be unique and one that will help to add some character into designs in which it is used.