Pure Motif Variable

PURE MOTIF - An Elevated Serif Crafted for Modern Expression

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Pure Motif is a refined serif family that blends classic craftsmanship with contemporary artistry - designed for creators who crave sophistication, emotional impact, and timeless beauty in every letterform.

Born from graceful contrasts, fluid curves, and sculpted terminals, Pure Motif elevates even the simplest word into a visual statement. Its voice is elegant yet daring, soft yet authoritative - making it the perfect typographic companion for premium brands, editorial storytelling, high-end packaging, and expressive lifestyle design.

From delicate thin cuts to confident bold weights, Pure Motif’s versatility allows it to shift effortlessly between romantic, modern, luxurious, artisanal, editorial, and fashion-forward aesthetics.

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A Typeface Made to Captivate

Pure Motif features a unique balance of sharp structure and calligraphic motion - creating a rhythm that feels human, warm, and distinctly memorable. Each character is drawn with intention, echoing the nuances of old-world lettering while embracing the sleek precision of contemporary design.

With its signature alternates, artistic ligatures, and carefully shaped italics, Pure Motif invites you to craft typography that feels personal, expressive, and beautifully styled.

It’s not just a font - it’s a visual language.

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Perfect For

• Luxury branding & boutique identities
• Editorial layouts & magazine design
• Beauty & skincare packaging
• Fashion campaigns & lookbooks
• Artisanal products & gourmet labels
• Invitations, stationery, and print ephemera
• Social media storytelling & premium visuals
• Lifestyle, travel, and wellness brands

Pure Motif brings narrative depth and refined emotion to every touchpoint.

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What’s Included

• 9 Weights — Thin to Black
• Variable style
• Matching true Italics — expressive & gracefully slanted
• Extensive Alternates for added stylistic flair
• Signature Ligatures to create fluid, bespoke wordmarks
• Full Latin Support — 87+ languages
• Professional kerning, spacing, and diacritics
• High-performance usability across print & digital

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Language Support : Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Breton, Chiga, Colognian, Cornish, Czech, Danish, Dutch, Embu, English, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusi,i Hungarian, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian, Bokmål, Norwegian, Nynorsk, Nyankole, Oromo, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish, Gaelic, Sena, Shambala, Shona, Slovak, Soga, Somali, Spanish, Swahili, Swedish, Swiss, German, Taita, Teso, Turkish, Upper, Sorbian, Uzbek (Latin), Volapük, Vunjo, Walser, Welsh, Western Frisian, Zulu

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How to access alternate glyphs?

To access alternate glyphs in Adobe InDesign or Illustrator, choose Window Type & Tables Glyphs In Photoshop, choose Window Glyphs. In the panel that opens, click the Show menu and choose Alternates for Selection. Double-click an alternate's thumbnail to swap them out.

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Whether you’re crafting a luxury fragrance label, a calm wellness identity, a boutique hotel brand, or a poetic editorial spread — Pure Motif becomes an essential design voice.

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Crafted With Heart, Precision & Purpose

Pure Motif was meticulously drawn over weeks of refinement — shaping elegant contrasts, looping strokes, and emotive forms that carry a quiet sense of artistry. Every detail is intentional, allowing designers to create work that feels elevated, soulful, and unforgettable.

The result is a type family that stands out confidently in the crowded world of modern serifs. Let Your Story Take Shape

If your work asks for elegance with personality, beauty with strength, or sophistication with a touch of whimsy — Pure Motif is ready to become your signature typeface.

Transform your typography. Create with emotion. Make something unforgettable.

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Mock ups and backgrounds used are not included!

Thank you! Enjoy!

Tags
branding fontdisplay serifeditorial fontelegant seriffashion fonthigh contrastluxurymodern fontserif fontstylish