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Pure Motif

Font Family by VP Creative Shop

Includes 18 Font Styles from $48

Buy Now

PURE MOTIF - An Elevated Serif Crafted for Modern Expression


Pure Motif is a refined serif family that blends classic craftsmanship with contemporary artistry - designed for creators who crave sophistication, emotional impact, and timeless beauty in every letterform.

Born from graceful contrasts, fluid curves, and sculpted terminals, Pure Motif elevates even the simplest word into a visual statement. Its voice is elegant yet daring, soft yet authoritative - making it the perfect typographic companion for premium brands, editorial storytelling, high-end packaging, and expressive lifestyle design.

From delicate thin cuts to confident bold weights, Pure Motif’s versatility allows it to shift effortlessly between romantic, modern, luxurious, artisanal, editorial, and fashion-forward aesthetics.


A Typeface Made to Captivate

Pure Motif features a unique balance of sharp structure and calligraphic motion - creating a rhythm that feels human, warm, and distinctly memorable. Each character is drawn with intention, echoing the nuances of old-world lettering while embracing the sleek precision of contemporary design.

With its signature alternates, artistic ligatures, and carefully shaped italics, Pure Motif invites you to craft typography that feels personal, expressive, and beautifully styled.

It’s not just a font - it’s a visual language.


Perfect For

  • Luxury branding & boutique identities
  • Editorial layouts & magazine design
  • Beauty & skincare packaging
  • Fashion campaigns & lookbooks
  • Artisanal products & gourmet labels
  • Invitations, stationery, and print ephemera
  • Social media storytelling & premium visuals
  • Lifestyle, travel, and wellness brands

Pure Motif brings narrative depth and refined emotion to every touchpoint.


What’s Included

  • 9 Weights — Thin to Black
  • Variable style
  • Matching true Italics — expressive & gracefully slanted
  • Extensive Alternates for added stylistic flair
  • Signature Ligatures to create fluid, bespoke wordmarks
  • Full Latin Support — 87+ languages
  • Professional kerning, spacing, and diacritics
  • High-performance usability across print & digital

Language Support : Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Breton, Chiga, Colognian, Cornish, Czech, Danish, Dutch, Embu, English, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusi,i Hungarian, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian, Bokmål, Norwegian, Nynorsk, Nyankole, Oromo, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish, Gaelic, Sena, Shambala, Shona, Slovak, Soga, Somali, Spanish, Swahili, Swedish, Swiss, German, Taita, Teso, Turkish, Upper, Sorbian, Uzbek (Latin), Volapük, Vunjo, Walser, Welsh, Western Frisian, Zulu


How to access alternate glyphs?

To access alternate glyphs in Adobe InDesign or Illustrator, choose Window Type & Tables Glyphs In Photoshop, choose Window Glyphs. In the panel that opens, click the Show menu and choose Alternates for Selection. Double-click an alternate's thumbnail to swap them out.


Whether you’re crafting a luxury fragrance label, a calm wellness identity, a boutique hotel brand, or a poetic editorial spread — Pure Motif becomes an essential design voice.


Crafted With Heart, Precision & Purpose

Pure Motif was meticulously drawn over weeks of refinement — shaping elegant contrasts, looping strokes, and emotive forms that carry a quiet sense of artistry. Every detail is intentional, allowing designers to create work that feels elevated, soulful, and unforgettable.

The result is a type family that stands out confidently in the crowded world of modern serifs. Let Your Story Take Shape

If your work asks for elegance with personality, beauty with strength, or sophistication with a touch of whimsy — Pure Motif is ready to become your signature typeface.

Transform your typography. Create with emotion. Make something unforgettable.


Mock ups and backgrounds used are not included.

Thank you! Enjoy!

Tags
branding fontdisplay serifeditorial fontelegant seriffashion fonthigh contrastluxurymodern fontserif fontstylish

Test Drive

Font Style

Font Size60px

Type Your Text Here

18 Fonts Included

Pure Motif Thin  |  View All 732 Glyphs

Pure Motif Thin

from $19

Pure Motif Thin Italic  |  View All 721 Glyphs

Pure Motif Thin Italic

from $19

Pure Motif ExtraLight  |  View All 732 Glyphs

Pure Motif ExtraLight

from $19

Pure Motif ExtraLight Italic  |  View All 721 Glyphs

Pure Motif ExtraLight Italic

from $19

Pure Motif Light  |  View All 732 Glyphs

Pure Motif Light

from $19

Pure Motif Light Italic  |  View All 721 Glyphs

Pure Motif Light Italic

from $19

Pure Motif Regular  |  View All 732 Glyphs

Pure Motif Regular

from $19

Pure Motif Regular Italic  |  View All 721 Glyphs

Pure Motif Regular Italic

from $19

Pure Motif Medium  |  View All 732 Glyphs

Pure Motif Medium

from $19

Pure Motif Medium Italic  |  View All 721 Glyphs

Pure Motif Medium Italic

from $19

Pure Motif SemiBold  |  View All 732 Glyphs

Pure Motif SemiBold

from $19

Pure Motif SemiBold Italic  |  View All 721 Glyphs

Pure Motif SemiBold Italic

from $19

Pure Motif Bold  |  View All 732 Glyphs

Pure Motif Bold

from $19

Pure Motif Bold Italic  |  View All 721 Glyphs

Pure Motif Bold Italic

from $19

Pure Motif ExtraBold  |  View All 732 Glyphs

Pure Motif ExtraBold

from $19

Pure Motif ExtraBold Italic  |  View All 721 Glyphs

Pure Motif ExtraBold Italic

from $19

Pure Motif Black  |  View All 732 Glyphs

Pure Motif Black

from $19

Pure Motif Black Italic  |  View All 721 Glyphs

Pure Motif Black Italic

from $19

Save 85% ($294) when you buy the full family!

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Pure Motif

Font Family by VP Creative Shop

18 Font Styles from $48

18 Font Styles from $48

Buy Now