Swanson

'Swanson' is the son of the swan.

This doesn't make a lot of sense to non-type designers, so I need to explain. The late, great Italian type designer, Aldo Novarese, designed around 1950 a typeface for Nebiolo that he called 'Cigno' which means swan. Cigno was one of Aldo's rare ventures into the design of a script. When I designed Swanson I had Cigno in my mind. But it turned out a much different typeface. I designed Swanson twins. Swanson One being the light elegantly floating Swan and Swanson Two the more accentuated heavier brother typeface. I like them both and since they are twins I did not want to split them up, I only sell the pair for a fair price.

Yours sincerely, Gert Wiescher

Tags
1940s1950s1960scasual scriptformal scriptretro