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Shopping Guide

Font Family by Jeff Levine Fonts

Includes 2 Font Styles from $55

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While watching the 1947 holiday classic 'Miracle on 34th Street', one scene in particular presented a chance to develop a retro type design.

'Kris Kringle' suggests to a mother visiting with her child in the Macy's toy department to try Gimbel's for a toy she couldn't find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.

A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating 'R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers' shows on screen.

The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.

Tags
1940sart decodecorativedisplayheadlinemonolinenostalgicretrosans serifthinvintage

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Font Style

Font Size60px

Type Your Text Here

2 Fonts Included

Shopping Guide JNL Regular  |  View All 213 Glyphs

Shopping Guide JNL Regular

from $29

Shopping Guide JNL Oblique  |  View All 213 Glyphs

Shopping Guide JNL Oblique

from $29

Save 5% ($3) when you buy the full family!

Find More Fonts Like This: Art Deco (1910-1935) Fonts and Sans Serif Fonts

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Shopping Guide

Font Family by Jeff Levine Fonts

2 Font Styles from $55

2 Font Styles from $55

Buy Now