









Shopping Guide
Font Family by Jeff Levine Fonts
Includes 2 Font Styles from $55
Buy NowWhile watching the 1947 holiday classic 'Miracle on 34th Street', one scene in particular presented a chance to develop a retro type design.
'Kris Kringle' suggests to a mother visiting with her child in the Macy's toy department to try Gimbel's for a toy she couldn't find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating 'R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers' shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Tags
1940sart decodecorativedisplayheadlinemonolinenostalgicretrosans serifthinvintage
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Font Style
Font Size – 60px
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2 Fonts Included
Shopping Guide JNL Regular | View All 213 Glyphs
Shopping Guide JNL Regular
from $29
Shopping Guide JNL Oblique | View All 213 Glyphs
Shopping Guide JNL Oblique
from $29
Save 5% ($3) when you buy the full family!
Find More Fonts Like This: Art Deco (1910-1935) Fonts and Sans Serif Fonts
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