Madawaska Jeans

Madawaska Jeans keeps the family’s sturdy slab-serif skeleton but removes material in large, hard-edged chips and gouged openings. The broad interruptions make the letters look physically scuffed and broken while their underlying structure remains legible. Its damage is sharper and more block-like than the finer, soft-edged erosion found in Madawaska River.

As a chipped distressed slab serif font, Madawaska Jeans suits workwear labels, repair-shop identities, trail-race posters, hard-used equipment graphics, heritage-tool packaging, outdoor-apparel campaigns, screen-printed patches, and short catalogue headlines. It works best at display sizes where the cut-away texture can read as part of the letterforms instead of disappearing into ordinary print noise.

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