Traction was originally conceived and designed by Swiss astronomer Christian Thalmann. Schriftlabor expanded, completed and produced the font family. This typeface sports signature serifs, soft edges and a fluid, organic design. Enlarged, the organic letters are reminiscent of the profiles of off-road tyres and hiking boots. In text sizes, it is the humanistic forms that set the tone to ensure fluid legibility. Totaling at 18 styles in nine weights, all fonts come with small capitals and all possible numerical variations.
Traction is a serif family from Schriftlabor, originally conceived and designed by Swiss astronomer Christian Thalmann and later expanded, completed, and produced by Schriftlabor. It combines signature serifs with soft edges and an organic structure that gives the family a distinctive, fluid feel.
At text sizes, Traction is described as using humanistic forms to support legibility. Enlarged, the letterforms take on a more tactile character, with shapes that can suggest the profiles of off-road tyres and hiking boots.
What is Traction used for?
Traction is positioned as a versatile serif family for publishing, book work, and other editorial applications, with a style that also suits refined, classic, and sophisticated design settings.
Key features
Serif family
18 styles total
Nine weights
Includes upright and italic styles
All fonts include small capitals
All fonts include numerical variations
Humanist, organic serif design
Traction FAQs
Who makes Traction? Traction is from Schriftlabor.
How many styles are included? The family includes 18 styles in nine weights.
Does Traction include italics? Yes. The family includes italic styles.
Does Traction include small capitals? Yes. All fonts come with small capitals.
What kind of design is Traction? It is a serif family with soft edges and an organic look.
