Sign Maker

In 1948, Joseph Struhl pioneered an innovative do-it-yourself sign kit for retail merchants. Die-cut letters and numbers made from flexible sheets of vinyl with the ability to adhere to smooth surfaces by static electricity; his "Magic Master Interchangeable Sign Kits" became a great success.

Jeff Levine has paid tribute to this innovative method of in-store advertising with Sign Maker JNL. Because of their die-cut shapes, the design style of the static cling letters have unique characteristics. Companion fonts (based on other Struhl sign kits) are Cling Vinyl JNL and Cling Vinyl Clear JNL.

Tags
boldcleancondenseddisplay fontgeometricmodernsans serifstrong presenceuniform strokeuppercase