Averta Standard PE (Normal)

Averta Standard is the basic version of Averta.

If you’ve got something to say, use Averta! Not illuminated with strings of lights, nor decorated in any way, Averta does not mince your words; the name is Greek (αβέρτα) and means to act or to speak openly, bluntly, without hiding. With Averta you will be recognised as direct and clear in a warm, appealing and friendly manner.

Designed by Kostas Bartsokas to remind us of clear geometric shapes in monolinear strokes, Averta firmly rests in the tradition of constructed grotesques from the first half of the twentieth century in Central Europe. Open apertures and a set of alternate characters such as a two-storey ‘a’ and a double-sloped ‘g’, typically found in Anglo-American gothics, lend the typeface warmth and express an appealing personality. Its portfolio of nine weights from extra-thin to black result in an extremely versatile family.

The five middle-weights of Averta were specifically designed for improved legibility at small sizes. As a sign of true mastery of the geometric genre, this is achieved through careful refinement in those moments were bows transition into stems. On the other hand, the two lightest and the two heaviest weights are improved to assume a confident presence in headlines. What’s more, in contrast to the geometric nature of Averta’s upright styles, no compass and ruler were involved in the design of its corresponding italics, adding a slightly humanist touch and even more versatility to the family.

Where would the geometric genre be without shapeshifting full circles into smooth ovals? In order to be prepared for tight headlines or slim columns (and to avoid letterform distortions) the family range of Averta is enriched with optically enhanced Narrow and Condensed widths. To make your life easy, all of the widths and weights are available in one convenient Variable Font file. Equipped with all of these design decisions, Averta is suited for a range of applications from signage systems to visual identities and editorial design details. Needles to say that Averta comes with small caps and a whole range of figure sets, including proportional and tabular sets for old-style and lining figures respectively.

Averta Standard comes with alternate glyphs, case sensitive forms and contextual alternates, in three widths, with nine weights and matching italics and supports your words in over 400 hundred languages as a multi-script typeface that unites Latin, Greek and Vietnamese alphabets as well as award-winning Cyrillic (3rd at 2017 Granshan Awards) under one roof. Localised letterforms for Bulgarian, Macedonian, Russian and Serbian Cyrillics are included to accommodate your words carefully, but precisely.

Tags
brochurescasualcleanelegantgothicgreekgroteskheadingheadlineidentitylegiblemono-linearposterreadableversatilevietnamese