What Font Does GTA Use? Meet Pricedown, the Typeface Behind the Grand Theft Auto Logo

November 12, 2026

On November 19, Grand Theft Auto VI arrives, and millions of people will be staring at one of the most recognizable logos in gaming. If you've ever wondered what font that is, the answer comes with a better backstory than most typefaces. It's Pricedown, by Ray Larabie of Typodermic Fonts, and it ended up on the logo without anyone at Rockstar knowing who made it.

The short answer

The Grand Theft Auto logo is set in Pricedown, a heavy display typeface Ray Larabie released on November 30, 1997. Type archive Fonts In Use traces it on the series' logos back to Grand Theft Auto III in 2001, and Larabie writes that the font became linked most strongly with the series. Each game's logo adds its own color, outline, shadow and numerals, but the lettering comes from Pricedown.

From a game show to a game logo

Pricedown began as Larabie's reinterpretation of Pinto Flare, a display typeface from the early 1970s best known from the logo of The Price Is Right. Larabie made it harder and more angular than its source. The name is a mash-up of "Price is Right" and "Showcase Showdown."

It came out at a time when Larabie Fonts was giving away fonts online, and Pricedown spread the way free fonts did in the late 1990s: everywhere, and fast.

The twist: Rockstar didn't know it was Ray's

Here's the part most "what font does GTA use" articles miss. According to Larabie, Rockstar's New York office used the free release of Pricedown without realizing it was Larabie's. At the time, Larabie was working as an art director at Rockstar Toronto, a different studio, and never worked on the title that made the font famous.

Pricedown today

The original free style lives on as Pricedown Black. In the 2010s Larabie built it out into a full family, rebuilt and refined it.

The family now runs to nine styles, from hairline-thin to Black. The heavy weights give you the loud, unmistakable look. The light weights are the surprise: as the strokes thin out, the rectangular loops, interlocking shapes and swashes start to look like bent neon tubing. That makes Pricedown more useful than its reputation suggests, for club nights, event posters, merch, music releases, sports graphics and game interfaces.

What about GTA VI?

Rockstar hasn't published a list of the typefaces in GTA VI's branding, and we're not going to guess. What we do know is that Pricedown has been the series' signature lettering for over two decades. If anything official appears after launch, we'll update this post.

Can I use Pricedown in my own projects?

Yes, with a license. Font Bros offers Pricedown as a single style or the full nine-style family, with licenses for desktop use, websites, online video, apps, eBooks and personalized products. As of November 2026, a desktop license for one user starts at $69.95 for one style or $109.95 for the full family.

View the full Pricedown family.

One important note: a font license covers the font, not anyone else's logo. Setting your own brand, channel name or event title in Pricedown is fine. Recreating the Grand Theft Auto logo, or selling products that look like official GTA merchandise, is a trademark problem no font license can fix.

FAQ

What font is used in the GTA logo? Pricedown, a display typeface designed by Ray Larabie and released in 1997. Each game's logo adds its own color, outline and numeral treatment.

Who designed Pricedown? Ray Larabie, the Canadian type designer behind Typodermic Fonts, now based in Nagoya, Japan.

Is the GTA font free? The original style was released free in the 1990s and still circulates as Pricedown Black on free font sites; check the license that comes with any download. The full nine-style family is a commercial release from Typodermic, available on Font Bros.

Can I use Pricedown commercially? Yes, with the right license for how you're using it: desktop, web, video, app, eBook or personalized products.

Does GTA VI use Pricedown? Rockstar hasn't said what typefaces GTA VI uses. Pricedown has been the series' logo lettering since Grand Theft Auto III.

Can I make a GTA-style logo with Pricedown? You can use the font for your own name or brand. Copying the GTA logo's look, or using the Grand Theft Auto name, can infringe Rockstar's trademarks.

Font Bros is not affiliated with or endorsed by Rockstar Games. Grand Theft Auto and GTA are trademarks of their respective owners.