Alias was formed in 1996 by Gareth Hague and David James initially to develop into typefaces the bespoke lettering designs produced for their record cover and book projects.

As well as typeface design, Alias has produced logotype designs for clients including Ghost, L.K.Bennett, MCQ, Jennifer Lopez for Kohl’s, Lane Crawford, Calvin Klein Beauty fragrance and Prada Candy fragrance. For Prada Candy this included the development of the Prada logo into a full typeface.

Typeface designs include headline typefaces for the 2012 Olympic Games and Sunday Times Magazine, and typeface and layout design for Another and Another Man magazines. Alias also works with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes music and arts related projects and book design for clients including Phaidon, Jake and Dinos Chapman and Tate Modern. 


Ano Bold Wide
Ano Half Wide
Ano Half Italic
Ano Eighth Italic
Cactus Black
Cactus Bold
Cactus Med
Cactus Light
Oban Triangle Outline
Oban Round Outline
Oban Triangle
Union Bold
Union Medium
Text Regular
Text Stencil
Sylvia Regular
Sylvia Light
Sylvia Black
Progress Two Bold
Progress Two Medium
Progress Two Light
Pop One
Perla Regular
Perla Outline
Metsys Thin
Metsys Medium
Metsys Black
Klute White
Klute Black
View Additional Alias Typefaces