Bokar

Much of my inspiration comes from imagery and style that technology has rendered obsolete. I treasure anachronistic artifacts of packaging and design which have somehow evaded obliteration by focus groups, and manage to still be a part of our visual landscape.

I am particularly taken with the packaging for A&P coffee brands Eight O'Clock, Red Circle and Bokar whose eccentric yet elegant typography harkens back to an earlier, less complicated era. The font Bokar is my nod of appreciation to those robust and full-bodied blends spared from the bland, tasteless scourge of corporate branding.