Valet is inspired by an uncredited early 1970s all-cap film type called Expression. A very funky lowercase was added, a small caps style was made and the character sets of both styles were also expanded.
Valet is deco moderne the way it was meant to be: Big, bold, classy, flashy, and clean at the seams. Its message is rich, strong, confident and reliable. Valet tells you that it’s used to thorns being part of every rose, that it can handle sharp objects just fine, and that it’d much prefer buying the tuxedo rather than renting it. Nobody can really treat you like a VIP more than this Valet.