Follow us to the future.
It is in your face. It is fashionable. It is friendly. It is fly, far-out, funkadelic, fun. But first of all, the future is fast and full.
Named after the most famous Canadian rock group of all, Rush is a typeface that wants your full attention. It is square like a bodybuilder’s jaw, round like a football player’s muscles, and tight like an abdomen after a thousand sit-ups. It gives you plenty of attitude. It commands your respect and lets you know that if you’ve been thinking of giving up on macho in this brave new world, think again. It tells you that everything has an underlying engine, that every engine hums clockwise, that adrenaline is the name of the game, and if you don’t like it, get your sensitive self back to your silly scripts.
Rush comes in two fully interchangeable variations: Rush One and Rush Two.
While Rush Two is the somewhat predictable, determined pedal-to-the-metal contemporary brute, Rush One is sharper, smarter and more sophisticated in the way it affects a design. While Rush Two’s message is a straight-forward one of strength and speed belonging in an overall design, Rush One calls attention to itself first then turns on the wonder about everything surrounding it.
Expertly mixing shapes from both fonts in the same word or line can achieve just that perfect form a design needs for its message. Such flexibility and distinction in character design and degree of message relay makes Rush the perfect font package for any design that has anything to do with speed, strength, and proud pursuit of adrenaline.