Some time ago, I found myself in a clinic with my wife: at the time she was 20 weeks pregnant and had to do an ultrasound. To pass the time, I leafed through some (ladies’) magazines which were lying around. Most of them tackled big issues like which shoes to wear and what type of foundation to plaster on, but one glossy featured a photo shoot. The photographer had found an old building with a beautiful art deco tile mural and had placed his skinny model in front of it. Fortunately for me, the mural featured a lot of text in a beautiful frilly style. I re-created the font I saw and it became “Jubileum” – which just means Jubilee in Dutch.