A. R. Bosco made Romany for ATF in 1934, when there was much demand for script types in advertising and publishing. It was the high times of Speedball lettering, and it became an instant hit.
Apricot is not only a revival of Bosco’s work, but also a major expansion of it. A comprehensive set of alternates was designed to give the user the ability to replace some forms in certain uses, and a large set of two-, three-, and even four-letter ligatures was added to solve the awkwardness of some of the more common letter pairings. The resulting work is quite delightful.
Apricot is the rarest kind of script in digital type these days, the kind that is upright, round, bold, feminine, and distinctly young in appearance. Greeting cards, diary covers, party invitations, women’s shirts, toy packaging, celebration literature, and almost anything that needs that special touch of shiny happy youth can benefit from these letters.
If you liked Canada Type’s popular font Dominique, you will love Apricot.